Intro If you're running paid ads and your cart abandonment rate is sitting above 65%, you're not dealing with a traffic problem—you're dealing with a clarity problem. Most CMOs panic and throw discounts at abandoned carts like it's the only lever they have. But what if I said that six specific cart elements—when structured correctly—can answer every buyer question before they hit the back button? I'm going to walk you through the exact framework we use to audit carts. These changes impact...

INTRO Your CPA isn't “a little unstable.” It’s behaving like a faulty heart monitor —spiking one day, crashing the next—and it’s making it impossible to prove ROI to your CEO. Here’s the part no one tells you: CPA is not the problem. Variability is. And today, I’m going to show you the same Lean Six Sigma method I used before getting into eCommerce to finally stabilize your CPA , even if you don’t have dev resources or internal bandwidth. CONTEXT On CPA Stability If you’re like most CMOs I...

INTRO Most brands think they need more traffic. But here's the truth: you don't have a traffic problem—you have a trust problem . New customers land on your product page, scan it for three seconds, and bounce. Not because your product sucks. Because your page doesn't answer the one question screaming in their head: "Why should I trust you?" I just did a theoritical redesigned of a product page for Miss Jessie's—a hair brand with a loyal social following. The changes I'm about to show you...