Your CPA Is Not Random — Here’s How to Stabilize It Using One Simple Framework
INTRO Your CPA isn't “a little unstable.” It’s behaving like a faulty heart monitor —spiking one day, crashing the next—and it’s making it impossible to prove ROI to your CEO. Here’s the part no one tells you: CPA is not the problem. Variability is. And today, I’m going to show you the same Lean Six Sigma method I used before getting into eCommerce to finally stabilize your CPA , even if you don’t have dev resources or internal bandwidth. CONTEXT On CPA Stability If you’re li
The Psychology Behind High-Converting Product Display Pages (PDPs)
INTRO Most brands think they need more traffic. But here's the truth: you don't have a traffic problem—you have a trust problem . New customers land on your product page, scan it for three seconds, and bounce. Not because your product sucks. Because your page doesn't answer the one question screaming in their head: "Why should I trust you?" I just did a theoritical redesigned of a product page for Miss Jessie's—a hair brand with a loyal social following. The changes I'm about
