The Psychology Behind High-Converting Product Display Pages (PDPs)
INTRO Most brands think they need more traffic. But here's the truth: you don't have a traffic problem—you have a trust problem . New customers land on your product page, scan it for three seconds, and bounce. Not because your product sucks. Because your page doesn't answer the one question screaming in their head: "Why should I trust you?" I just did a theoritical redesigned of a product page for Miss Jessie's—a hair brand with a loyal social following. The changes I'm about
